Hyper-Local SEO

Howling Rank Tracking

Our Howling Hyper-Local rank tracker brings a variety of proprietary technology to the local rank tracking and visibility space. Our geospatial data is beautifully plotted onto a map so you can visualize 3 pack rankings at the most granular level, gps coordinates within a configurable distance from one another.

Google has been radically changing the way it delivers results for local queries to provide the “best” experience to their users. From this, we have seen proximity as a ranking factor being weighed heavier in Google’s local algorithm. This process is not perfect by any means and there is always a margin for error when Google is determining the proximity of a search, but even with that error rate being a possibility, you will be hard pressed to find more accurate rank tracking.

Howling SEO gives you two ways to pull in this ranking data. One is directly from the Google Places API, which we walk you through how to not only get one for free but to utilize APIs intelligently to not run up a crazy bill. This method does not allow you to track Service Area Businesses.

The other method is through our extremely proprietary data gathering method (WE ARE NOT SCRAPING GOOGLE) and will showcase Service Area Business results as well as businesses that are not hiding their address. These blended results will paint a more complete picture of the local serps. Each plan contains enough credits to handle all of your local rank tracking needs.

These maps can be easily downloaded into PDF form, but we also introduced what we feel is one of the coolest local reporting capabilities in the industry. The Howling SEO system rescans your geogrids at predetermined intervals and stores the data in our system.

These get stored under each of your specific locations and when opened can be exported as a timelapsing GIF that showcases the increase in rankings and the overall benefit that your campaign has delivered to them. Rich media reporting and tangible evidence of increases are a quick way to wow your clients, increase retention, and have everyone whispering about your super cool reporting that no one else seems to have.

The Howling Hyper-Local SEO will localize to whichever country you are searching. This not only includes recognizing the proper TLD but also switching to that language as well. Our Geogrids work GLOBALLY. You can justify the grid center to modify what proximity based results are being served based on artificially changing where the search is being performed from. This allows you to move throughout the desired area and visualize how the rankings are changing based on the grid center. You have ultimate flexibility.

Each node can be clicked through to see what competitors are ranking at which GPS coordinates. You can interact with the listings from that view and even report spam listings as you stumble upon them. We enable the extraction of GPS coordinates from each node so you can optimize your listing and other assets on the most granular level possible if you find your location lacking visibility in specific parts of the city.

The Howling Hyper-Local can also be added to your gorgeous white label reporting and you can automate the sending out of this aesthetically pleasing report at whichever intervals you please. Set yourself apart from the competition by sending more accurate and unique reports that so few agencies have access to.